We’re excited to announce JCI USA’s new logo and refreshed brand identity. One that honors more than a century of leadership while boldly reflecting who we are today and where we’re headed next.
At the heart of the new logo is a shield, a symbol that has been part of JCI’s identity for over 100 years. It represents strength, service, and the responsibility we carry as leaders. Within the shield, concentric lines create a ripple effect. This symbolizes the impact JCI members make at the local, national, and global levels. Subtly embedded within the design are the letters “JCI,” enhancing brand recognition around the world.
The shield itself is composed of four elements, representing JCI’s structural pillars. These elements also reflect our four global regions and the four Areas of Opportunity that guide our mission to develop leaders and create positive change.
This brand transition is more than a new look. It’s a renewed commitment to our purpose, our people, and our impact. We are proud to unveil our new logo and bring this next chapter of JCI USA to life together.
Thank you for being part of the legacy, and the future, of JCI USA.
